Programmes, session feedback, analytics, nutrition and messaging — a live view of every client, and a training app they'll actually use.
£19/month · first 30 days free · unlimited clients · free for your clients
The roster ranks itself by who's slipping — consistency, protein, sessions — before they'd ever tell you.
Build once, assign to anyone, adjust mid-block — and the app your clients follow it in is free for them.
Training and food on one screen per client — with a weight trajectory, so "is it working?" has an answer.
Clients log meals by text or photo; you set the targets and watch adherence — always with their consent.
Feedback tied to real sets and meals — quote a set, react to a plate, keep coaching out of WhatsApp.
Amara logged 4 of 4 sessions and hit protein 5 of 7 days. Bench e1RM moved from 102.5 kg to 105 kg. Weight is tracking toward her 72 kg goal.
Written from her real numbers only · descriptive, never prescriptive
A weekly story per client, written from real data only — so Monday check-ins start themselves.
Most coaching platforms run £30–£100+ a month, per coach, before add-ons. FORM is £19 a month for everything — and your first 30 days are free, so you can move a couple of clients in and judge it properly.
No contracts. No per-client pricing. Cancel in two clicks.
First 30 days free
Competitor pricing is typical published ranges as of mid-2026 — check theirs, we won't pretend. If a platform on this table does something better for how you coach, use it. We'd rather you pick right than pick us.
We're onboarding a small number of coaches at a time, properly — not a signup form and a "good luck".
Two minutes. Tell us who you are and how you coach — we read every application and reply personally.
Account, programmes, client invites, migration from your current platform — done with you, not left to you.
Your clients get first access to the FORM app as part of onboarding, and your dashboard fills with real signal from day one.
Early-access coaches get concierge onboarding, a direct line to the founder, and a real say in what gets built next.
We read it, reply personally, and if it's a fit we book a short call and set your account up together — programmes, client invites, the lot. We onboard a few coaches at a time so each one is done properly.
Nothing. Training with you on FORM is free for them, always. Your £19/month covers your whole roster.
Yes — migration is part of concierge onboarding. Bring your programmes and client list and we'll rebuild them with you.
Early-access coaches' clients get first access to the iOS app as part of onboarding — ahead of the public App Store release.